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奢侈品涨价潮:LV中国区多款产品涨价千元,个别已缺货
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2月19日,有消息称,Louis Vuitton (路易威登,LV)将对旗下产品进行调价。上海某LV线下门店销售人员向澎湃新闻记者证实,此次LV涨价涉及的包袋主要有4-5款,涨价幅度在1000元左右,大多是近期的热门款式。
“涨价其实很正常,我们几乎每年都涨。”该销售人员表示,尽管此次调价范围较小,但不排除公司之后会对其他产品进行调价,“所以现在买肯定是最划算的”。
据介绍,例如Carryall中号手袋从2.05万元涨至2.15万元,热卖款老花牛角包Boulogne手袋从1.85万元涨至1.94万元,而基本款如Neverfull系列的价格则没有调整。LV官网客服表示,原色牛角包目前上海地区已经断货,官网预定则需要1-8周才有货,Carryall手袋等待时间则更久。
值得注意的是,在今年1月份的财报会议中,在谈及如何平衡成本和利润的问题时,LV母公司路威酩轩集团(LVMH)首席财务官Jean-Jacques Guiony曾表示,公司决定取消涨价,但也不会打折,如此一来对利润就不会产生影响。他还表示,公司将努力降低营销成本,以此提高利润率。
路威酩轩集团于法国当地时间1月25日发布的财报显示,2023年路威酩轩年收入862亿欧元,同比增长9%;净利润152亿欧元,同比增长8%。尽管这一数据大致符合市场预期,但与公司2022年营收23%的增速相比,路威酩轩2023年的营收增速明显放缓。